The client needed to develop a brand identity to accomplish these objectives:
I was responsible for the entire Branding process. I presented naming options, defined the brand positioning through brand discovery. Brainstormed and designed multiple logo options, to then present them on real situations mockups to help the client choosing the best option. Finally I guided the client creating a social media strategy.
In the discovery session, we determined that we would be designing the brand with an earthy & friendly look, keeping it as minimal as possible.
From the internal design exploration, were selected the three best options that meet the brand objective.
The conceptualization of the mark was ideated considering earthy elements like seeds, plants, and leaves. Also, we introduced the symbol of a smile to manifest joy and kindness.
The Picky Chickpea mark has been meticulously designed to pixel perfection.
It is meant to resemble an emoji with a chickpea shape, an icon easy to identify and highly recognizable even in the smallest sizes of digital applications.
As a primary color, we selected a cool olive tone for a peaceful and relaxed perception.
To complement the dark tones, a fresh light grey as the secondary color and as the accent color, a rose gold; used to address the importance and value of details.
I used a bold and round serif typeface as a foundation and executed it to be unique.
The bold and round contours of the letters express a fun and welcoming feel. By contrast, the serifs and the swashes between the “Y & K” give the logo a more sophisticated and professional look.
A variety of mockup applications were presented to help the client visualize and get a better feel of the final product.
At the end of the project, I delighted the client with a Notion database template to keep track of all the brand recipes.
The Social media strategy was a big success. The brand grow over 1k followers from 0 in just 3 months, with an engagement rate of 19%.
The client shortly returned to ask more help in building a unique blog. 👉 Check out the case study of Picky Chickpea’s website.
